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Manscaped Launches in South Africa

Continues its global expansion by entering a new continent.

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By: Charlie Sternberg

Associate Editor

Manscaped, the premier brand dedicated to men’s below-the-waist grooming, has arrived in South Africa. This latest expansion marks the entrance into a brand-new continent for the direct-to-consumer (DTC) brand.
 
“South Africa is a remarkable country. The diverse culture, coupled with the extremely welcoming nature of the people, make this a fun and favorable launch for the company,” said Paul Tran, founder and CEO of Manscaped. “We look forward to bringing our take on male grooming to the men of South Africa – and making Manscaped part of their daily ritual.”
 
Manscaped offers a full line of premium products including precision-engineered tools, unique formulations and accessories. The newest product to come out of Manscaped’s innovation engine is The Lawn Mower 4.0, an electric trimmer for the groin and body. It features cutting-edge ceramic blades with SkinSafe technology to reduce the risk of nicks and cuts, a 7,000 RPM motor with QuietStroke technology, waterproof design, 4,000K LED spotlight, wireless charging system and travel lock.
 
In addition to shipping to South Africa, Manscaped also recently launched across the globe in Asia.

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